With the recent news of MSSI becoming Les Sommets, what are your thoughts on this change and what do you think the future will bring?
To me the mountain will always be Mont Saint-Sauveur and to many others as well. It built a name for itself and to now suddenly change is a little surprising. With no other major news linked to this change at this time it seems to mainly be a refresh and rebranding of the business rather than bigger news on the way.
While it makes sense to rename their satellite mountains as Sommets to help identify them as all owned together, they do have an almost complete monopoly over the skiing in their region so the value on that point is fairly limited. It makes you wonder if other acquisitions of mountains are in the plans in the near future.
What are your thoughts?